Transfer is a technique where the propagandist carries the credibility, authority, or prestige of something the people respect, and revere it to something the people would accept. The use of the transfer device usually involves a symbol such as the cross, representing the Church, or a flag, representing a nation. The transfer technique can be used to accept or reject an idea.
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This poster shows an image of Uncle Sam that encourages men to volunteer and enlist for military service. The image also offers the freedom to choose different options of military service such as becoming an engineer or serving in the navy that people can enlist for. The image of Uncle Sam, who is a metaphor of the American government and the country of the United States, communicates the idea that it is the citizen's duty and responsibility to enlist for one's country. The blue, white, and red pieces of clothing that Uncle Sam is wearing along with the background of red and white strips illustrates patriotism. Uncle Sam's presence in the poster generates and transfers the notions of freedom and liberty, as well as the positive emotions affiliated with them, giving the idea that this can be achieved through military service.