This picture shows President Barack Obama playing basketball with his workers in the White House basketball court, which is a use of the propaganda tool "plain folk". Although presidents are usually portrayed as noble, sophisticated, and busy with complicated political matters, President Obama is shown here wearing casual sports clothes and having fun with his co-workers. A love for basketball is something many citizens share, and President Obama is appealing to the "plain folk" love for basketball here in this picture. By portraying himself as no different from the every day citizen; as part of the "us", as part of the whole of the US citizens; Obama is using the plain folk propaganda technique to try to get a more favourable view of himself from the masses of normal citizens as well as empathy and understanding.