Glittering Generalities is a technique that uses words with positive connotations such as "hope" so that people approve or accept propaganda without questioning or looking for evidence. Glittering generalities is the opposite of name-calling, as name-calling uses words with negative connotation to make the people reject and refuse a person or an object. |
In this propaganda, a friendly looking Russian soldier from the Soviet Union is featured. The purpose of this propaganda was to appeal to the American citizens to recognize their allies. Because the American troops were fighting in the front against the Axis Power, it was very important that the Americans recognized and gained support from their allies to help win the war. The word "friend" and "freedom" in this propaganda is in bold and written in large capital letters for emphasis, to show that the Russians are part of the United Nations and are an ally to the Americans. The word "friend" and "freedom" both have very positive connotations, immediately inputting the idea that the Russians are friendly and are fighting for freedom.